360° and 3D photography – what is the difference?
A 360° product photo is created by combining several shots of an object taken around the object at the same height from different angles. The object is rotated on an automated table and during this process it is photographed from different angles so that it is captured from all sides. Usually 36-72 images are taken, which are combined by software into one animated image.
A sample of a classic 360° photo made of 36 images. Try how interactive it is. You can look at the object from all sides.
When we add additional vertical levels of capture, so-called “rows” photographed from different heights, we create a 3D photograph. The so-called 3D photo allows you to view the object also from above and from all sides.
We take the necessary number of 360° shots from different height levels so that the object can be viewed from above and from any side. How many rows it consists of is at the discretion of the customer. By default, we take 3D photos with 4-5 rows of shots.
Below is an example of 3D photography. When you use the control panel, you will find that you can also look at the object from above.
In professional circles, 3D product photography is also called hemispherical photography, because all the places from which you can look at the object together form a hemisphere. As you can already guess, a spherical photograph then adds the possibility to view the object from below. However, spherical photography is a very technically demanding field and makes sense only for specific products.
To summarize, 360° photography is a presentation of an object from all sides and from one height, 3D photography allows you to look at the object from different heights.